Pre-production services are essential in setting up the foundation for a successful video project. It helps lay a strong foundation for the production phase, ensuring everything is well-planned and runs smoothly. Pre-production defines the scope and direction of the entire video project. We offer:
Concept Development
Creative Consultation: Collaborating with clients to understand their goals, target audience, and key messaging.
Brainstorming creative ideas and concepts that align with the brand or story the client wants to tell and developing a strategic plan for how the video fits into the client’s overall marketing, communications, or storytelling efforts.
Scriptwriting
Crafting a compelling story that aligns with the video’s purpose, whether it’s a commercial, a documentary, or corporate content. Writing the full script with dialogues, scene descriptions, and actions for the talent and Revising the script based on feedback from the client to ensure it aligns with the vision.
Storyboarding
Visual Planning: Creating a visual outline of how each scene will look. Detailing each shot required, including angles, framing, and camera movements. Designing visual inspiration for the tone, look, and feel of the video (color palettes, imagery, and textures).
Casting
Finding appropriate on-screen talent, voice actors, or influencers to match the video’s requirements. Organizing auditions to assess the potential talent and handling contracts and negotiations with talent and agents.
Location Scouting
Finding suitable locations that align with the script and concept. Permits and Licensing: Securing filming permits and legal permissions for shooting at specific locations. Organizing site visits to assess the logistics and suitability of the location.
Budgeting & Scheduling
Budget Breakdown: Creating a detailed budget that includes costs for talent, equipment, crew, locations, and post- production. Planning out the production schedule to meet deadlines and ensure efficient use of resources. Managing transportation, accommodation, and catering for crew and talent.
Creative Direction
Visual Style and Tone: Defining the overall style, tone, and aesthetic approach to the video. Ensuring the project aligns with brand guidelines, including color schemes, music styles, and overall mood. Ensuring the client’s feedback and ideas are integrated into the creative process.
Technical Planning
Identifying the type of cameras, lighting, and sound equipment required for the production. Assembling a team of directors, cinematographers, sound engineers, makeup artists, and other necessary crew members and ensuring all technical aspects, like special effects, animation, or graphics, are properly planned for.
Legal and Contractual Work
Drafting contracts and release forms for talent, crew, and locations. Ensuring that music, footage, or other third-party content used in the video is legally cleared. Securing production insurance to cover liabilities and risks.
Set Design and Props
Designing and constructing sets or sourcing locations that fit the story’s requirements. Sourcing or creating necessary props and costumes for the production and managing the assembly and logistics of set pieces on location.